Seth Godin writes:
“Marketing is now officially about wants, not needs. That’s what your entire day should be about. Your church, your company, your restaurant, your blog, it doesn’t matter. Give me what I want or I’m out of here.” p. 41 Small is the New Big
Makes me ask a whole host of questions:
- Is this really true?
- How do you function as a business or as a church in this way without going crazy catering to the whims of your customer or congregation?
- What is the line between “wants” and “needs”?
- How do I figure out what clients really “want”?
- What if what I want to do or what I am selling doesn’t meet the “wants” of my clients?
- What does God have to say about this?
Comments 1
You need to market in such a way that you give ‘clients’ what they need and do it in such a way that they think it is what they want. For instance, there is no one who wants a chest X-Ray. However, if you say to a patient that they need a chest X-Ray and they can either have it at the hospital or they have it at the brand new facility that has a Starbucks in the lobby and free internet connection.
This isnt’ the best analogy, but it really is true.
Posted 10 Jul 2007 at 8:14 am ¶Trackbacks & Pingbacks 1
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